Rio groups with Hyatt on renovation, rebrand

The Rio is obtaining a makeover with help from Hyatt Motels Corp.

Dreamscape Businesses LLC, which owns the Rio, declared a franchise and rebranding arrangement with Hyatt on Thursday.

Dreamscape is set to direct multiphase renovation jobs at the Rio that will carry “multiple Hyatt entire-support choices to Las Vegas,” according to a information release.

The off-Strip property’s title is not aspect of the overhaul, even so.

“We will preserve the legendary Rio title,” Dreamscape founder and CEO Eric Birnbaum reported by means of a spokesperson.

Public spaces including its gaming, retail, foods and beverage, spa and fitness and pool offerings will be redeveloped, and 1 of the Rio’s hotel towers will be remodeled into a 1,501-space Hyatt Regency Resort, with guest rooms averaging 580 sq. toes. The remaining visitor rooms — the house has far more than 2,510 — will be branded or affiliated with a person or extra of Hyatt’s other models after renovations.

The arrangement is no distinct than how The Cosmopolitan of Las Vegas franchises with Marriott Global, Birnbaum reported.

“Hyatt has extensive been looking to enter the Las Vegas sector and, with each other with Dreamscape, can revitalize this Las Vegas landmark to catch the attention of significant-excellent group, company and leisure travelers in one of the most-visited leisure, team and conference marketplaces in the earth,” a Hyatt spokesperson reported.

Hyatt has two choose-service Hyatt Position properties in the valley. This would be its to start with total-support hotel in the area.

Both equally Hyatt and Dreamscape declined to share economical terms of the franchise agreement. A Dreamscape spokeswoman later additional: “We would prefer to leave renovation fees out right now.”

Rio redo

Rio opened in 1990 as the valley’s initially all-suite vacation resort, full with the city’s very first eating space buffet and nightclub.

But the home in excess of the yrs had lost its luster as a go-to spot. Founder Tony Marnell, who marketed the vacation resort to what is now Caesars Amusement Inc. in 1999, advised the Assessment-Journal in 2019: “The Rio demands a very little TLC and it has not gotten a dime’s value.”

After years of rumors that the property was up for sale, Caesars sold Rio to Dreamscape in late 2019 for $516.3 million. The agreement authorized Caesars Entertainment Inc. to handle the off-Strip property for two yrs at an annual lease of $45 million and an optional third 12 months at $7 million.

Caesars and Dreamscape have considering the fact that prolonged the first lease arrangement an additional year for the reason that of COVID-19 pandemic troubles, probably pushing back Dreamscape’s entire takeover as late as Dec. 15, 2023.

A Hyatt spokesperson claimed Thursday that the Hyatt Regency resort is anticipated to open in 2023. When it does, Planet of Hyatt benefits customers can make and redeem details for Rio stays. Users previously can use or attain factors at MGM Resorts Worldwide houses in Las Vegas, and Las Vegas M lifestyle loyalty customers can earn points for staying at Hyatt homes.

The loyalty plan shut 2020 with about 25 million customers and represented about 36 p.c of its complete home nights for the duration of the calendar calendar year, according to Hyatt’s most new once-a-year report.

“We know Las Vegas is an significant spot for our guests, World of Hyatt customers, and shoppers, and this job is a major stage for Hyatt as we proceed to improve our brand names in marketplaces that issue most to our faithful vacationers,” Kimo Bertram, Hyatt’s vice president of real estate and growth, said in the release.

Dreamscape will use Hyatt’s “massive reservation program to guarantee we travel the correct visitors to the asset,” which will if not be impartial, Birnbaum stated.

According to the news release, the renovated assets will focus on leisure and enterprise travelers and will offer you more than 220,000 sq. toes of perform area and meeting facilities.

“At Dreamscape, our goal is to get assets that drive extensive-expression financial and cultural benefit, and we are incredibly excited to crew up with Hyatt on this job,” Birnbaum reported in the release. “The Rio Las Vegas is the fantastic space to create the greatest multipurpose location in Las Vegas, and we are thrilled to function with the Hyatt crew to revitalize the house.”

Clever go, specialists say

Gaming and hospitality professionals praised the franchise and rebranding arrangement as a clever move that could benefit Rio and its company.

Rio is Dreamscape’s very first foray in the hospitality organization its executives are self-explained “real estate men.”

Appropriately, the franchise settlement with Hyatt “absolutely” helps make perception for the vacation resort, claimed Mehmet Erdem, an associate professor of hotel operations and technological innovation at UNLV.

“It’s the textbook definition of what someone who is not in the hotel business (does when it) acquires a hotel house,” Erdem explained.

Guests can count on a selected assistance standard with a Hyatt Regency lodge, a brand name people today know and belief, he mentioned.

The arrangement also expands the client foundation. Rio would pop up in Hyatt internet or mobile app research functions, and the loyalty program could bring in Hyatt regulars.

Chad Beynon, gaming analyst with Macquarie Money Inc., praised the settlement and called Hyatt a “top-5 world hospitality brand name.”

The partnership signifies what he sees as the developing worth of tying in loyalty rewards plans in Las Vegas, citing the quickly-to-open up Resorts Entire world and its 3 Hilton manufacturers.

“This technique has assisted other qualities on the Strip, just simply because if somebody would like to use their Hyatt details, they can use them there,” Beynon reported.

One more UNLV hospitality professor, Amanda Belarmino, claimed the settlement can help Dreamscape set up obvious insurance policies and processes. It also aids with advertising and differentiating the Rio from other built-in resorts.

“The important point is to evidently connect how the Rio may differ from the Hyatt brand specifications and to make realistic expectations for visitors loyal to both the Rio and Hyatt,” Belarmino reported.

Get hold of Mike Shoro at [email protected] or 702-387-5290. Adhere to @mike_shoro on Twitter. Get hold of Bailey Schulz at [email protected] Adhere to @bailey_schulz on Twitter.